||The Internet is rapidly becoming, and soon will be,
the largest worldwide distribution vehicle. Internet marketing is available to businesses
of every size, and by strategically positioning your products and services on the
Internet, you are essentially selling in the world's largest marketplace.
what we do to drive customers to your site.
Search Engine Placement
thoughts about them, search engines will drive more prospective customers to your your
site, over time, than any other Internet advertising medium. Recent surveys indicate that
80% of web users find web sites via search engines. Of that number, 80% originate from the
top 12 search engines. Obviously, achieving high ratings within these engines and
directories, based on your targeted keywords, is critical in accomplishing your Internet
AV Sights.com employs numerous search engine placement
strategies in the planning, design and maintenance phases of site
- Keyword research for targeted domain, title, and meta tag
- Creation of "doorway" and
"hallway" pages to provide multiple, foscused points of entry and indexing.
- Site replication to appeal to specific search engines.
- Manual submission to directories such as Yahoo,
LinkStar, and the emerging "search engine directories".
- Weekly, monthly, or quarterly resubmission.
- Traffic analysis reporting
We could write countless web pages explaining search
engine mechanics, but perhaps the most important factor is that what works today, may not
work tomorrow. Almost every search engine is different, and they regularly change their
indexing criteria. AV Sights.com expends considerable resources to acquire the latest
indexing information, thereby enabling us to perform the timely "tweaking"
required to maintain top positions.
We feel we do a pretty good job. You be the judge!
Call it what you want, E-mail marketing is still the
most effective way for the small business to generate thousands of visitors in a very
short period of time. An "above board" E-mail marketing campaign, although short
lived, can be highly rewarding when targeting specific geographical or demographic
Advertising on high profile Web sites is another effective means by which to attract
visitors. AV Sights.com can help you coordinate an Internet advertising campaign to
attract qualified visitors. We can research market specific advertisement placement
opportunities, develop creative banners, manage link and banner exchange programs, and
maintain complete tracking statistics.
Effective incorporation into your exisiting, traditional marketing process can also
provide opportunities for Web site promotion. Your mailers, posters, newspapers, and
magazine advertising will provide excellent methods of directing visitors to your web
site. AV Sights.com can assist you in this integration.