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  > Strategies


The Internet is rapidly becoming, and soon will be, the largest worldwide distribution vehicle. Internet marketing is available to businesses of every size, and by strategically positioning your products and services on the Internet, you are essentially selling in the world's largest marketplace.

Here's what we do to drive customers to your site.

Search Engine Placement

search1.jpg (13666 bytes)Whatever your thoughts about them, search engines will drive more prospective customers to your your site, over time, than any other Internet advertising medium. Recent surveys indicate that 80% of web users find web sites via search engines. Of that number, 80% originate from the top 12 search engines. Obviously, achieving high ratings within these engines and directories, based on your targeted keywords, is critical in accomplishing your Internet goals.

AV employs numerous search engine placement strategies in the planning, design and maintenance phases of site production, including:

  • Keyword research for targeted domain, title, and meta tag purposes.
  • Creation of "doorway" and "hallway" pages to provide multiple, foscused points of entry and indexing.
  • Site replication to appeal to specific search engines.
  • Manual submission to directories such as Yahoo, LinkStar, and the emerging "search engine directories".
  • Weekly, monthly, or quarterly resubmission.
  • Traffic analysis reporting

We could write countless web pages explaining search engine mechanics, but perhaps the most important factor is that what works today, may not work tomorrow. Almost every search engine is different, and they regularly change their indexing criteria. AV expends considerable resources to acquire the latest indexing information, thereby enabling us to perform the timely "tweaking" required to maintain top positions.

We feel we do a pretty good job. You be the judge!


Targeted E-Mail  letter

Call it what you want, E-mail marketing is still the most effective way for the small business to generate thousands of visitors in a very short period of time. An "above board" E-mail marketing campaign, although short lived, can be highly rewarding when targeting specific geographical or demographic populations.


Internet Advertising

Advertising on high profile Web sites is another effective means by which to attract visitors. AV can help you coordinate an Internet advertising campaign to attract qualified visitors. We can research market specific advertisement placement opportunities, develop creative banners, manage link and banner exchange programs, and maintain complete tracking statistics.


Effective incorporation into your exisiting, traditional marketing process can also provide opportunities for Web site promotion. Your mailers, posters, newspapers, and magazine advertising will provide excellent methods of directing visitors to your web site. AV can assist you in this integration.

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lancaster web design

Palmdale, California

Phone: 661-285-5677


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